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Calling them a blight on the landscape, Missoula County on Thursday amended its zoning regulations to prohibit new billboards in areas zoned for industrial use.

Missoula County this week will consider amending its zoning regulations to prohibit billboards in areas zoned for industrial use, though there may be an appetite to expand the proposed rules countywide.

Pharmaceutical companies spend $6 billion each year on direct-to-consumer ads, with every dollar spent netting more than $4 in sales.